Watch our Video on IBD produced by Dr. Mike Evans

We are thrilled to be working with Dr. Mike Evans, whose extremely popular medical video series from his Health Design Lab in Toronto now includes our first collaborative project on inflammatory bowel disease (IBD). We’re also excited that this venture – with support from Janssen Inc. – included the Crohn’s and Colitis Foundation of Canada (CCFC) and two consulting gastroenterologists, Dr. James Gray and Dr. Brian Bressler.

Dr. Evans’ high quality and enjoyable whiteboard format became an instant success with his 23½ Hours video, which promotes achievable physical activity by answering the question, “What is the single best thing we can do for our health?” It has been hailed as the most successful health education video ever and has had more than 4 million views since it was posted. We hope that this new IBD video project will bring similar widespread awareness about Crohn’s disease and ulcerative colitis, both serious and often misunderstood diseases that affect about 233,000 Canadians.

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