TORONTO, ON – November 3, 2014 – Starting November 9, the public can help support the Gastrointestinal Society (GI Society) by making a donation at the checkout counters at any of the more than 635 LCBO stores throughout Ontario until November 30.

The GI Society is the Canadian leader in providing trusted, evidence-based information on all areas of the gastrointestinal tract. The GI Society is committed to improving the lives of people with GI and liver conditions, supporting research, advocating for appropriate patient access to health care, and promoting gastrointestinal and liver health. The money raised at the LCBO in November will help expand our programs across Ontario in 2015.

“We appreciate the support we receive from the LCBO, its employees, and especially its customers. The LCBO’s province-wide store network and supportive staff will help us raise essential funds and increase public awareness of this stigmatized disease area,” says Gail Attara, Chief Executive Officer, GI Society. “November is inflammatory bowel disease awareness month, making this a particularly important time for us to take part in this program.”

“LCBO is pleased to partner with the GI Society and support a variety of worthy causes throughout the year,” says LCBO President & CEO Bob Peter. “The generous support from LCBO customers and staff helps these charitable organizations make a meaningful difference in the lives of individuals and communities across Ontario.”

The GI Society is one of 28 provincial and numerous local charities that will benefit from LCBO’s province-wide donation box program in 2014. In 2013, LCBO raised a total of more than $8.2 million for charities through special programs and initiatives, of which $7.7 million was raised through in-store fundraising. In addition, LCBO’s annual dividend transfer to the Ontario government, which totaled $1.74 billion in fiscal 2013-14, excluding taxes, supports a wide range of important government programs, services, and priorities, including health care and education.

The GI Society thanks the public for its support when shopping at their local LCBO store from November 9 – 30.


Media Contacts:

Melanie Chapman
GI Society, Executive Director, Ontario Tel: 416-882-9915
E-mail: [email protected]

Stephanie Petroff
LCBO, Senior Communications Consultant Tel: 416-864-6792
E-mail: [email protected]